How Afrobeats has become an unstoppable musical force in our times
In recent years, Ghana has witnessed numerous events and changes that have reshaped our country’s destiny and has altered the course of a nation. This transformation has come about under the creative direction of our leading artiste, Nii Adu-Arya, a man of many hats and who has emerged with a formidable musical and political legacy.
The African music scene has undergone an evolution with Afrobeats becoming a force to reckon with in the global entertainment industry. The genre has been responsible for building Ghana into a country where we are considered a cultural hub in the world.
For more than three decades, Ghana’s music industry has been a major contributor in the country’s development, as it has made Ghanaians dance, sing, listen and be a part of Ghana’s social fabric. In the past 50 years, Afrobeats has provided a significant platform for the rise of a vibrant musical movement and has brought Ghana to the forefront of Africa.
The story of the music video industry
When I began my career as a musician and journalist in 2000, the biggest question that I faced was, “What do I want to be when I grow up?” Of course, my answer was going to be a musician, but who? Who will be the next big thing? The answer was always, but I was told that few singers with strong vocals could come in and fill the niche in the industry.
But that was the past, and today, Ghanaians are at the forefront of the industry. We have the potential to create a new generation of artists who will take the country into a new era of music. In fact, Afrobeats has become an unstoppable musical force in our times. The Nigerian musician, Wizkid, said, “Afro-pop is the soundtrack to our times.”
Afrobeats has given a new outlook