Letters to the Editor: Hey, Dodgers, care to comment on that racist ad played during the playoffs?
I read the story in the July 26 edition of the San Francisco Chronicle. I am a lifelong San Francisco Giants fan and grew up in a neighborhood with an extensive Latino population. The only problem is that the advertisement depicted a brown-skinned man with a Dodgers jersey on. There is no way you could have any other possible interpretation of the ad. If you are one of the many ethnic minority fans that live in the Castro District, it is obvious that you would not be able to make the connection that the Dodgers baseball player was portrayed in the ad.
As a Giants fan, I was offended when I read the article. And, as a Latino, I was offended that you portrayed a white man as a “rooting, manly and heroic” Latino. The only way I can understand how you could have written an article like this is if you had never seen a true Latino. I hope you had a chance to see the Latino in person and not only on television.
The ad was not intended to portray a Latino. The only intent was to showcase Mexican-Americans who are truly talented and skilled on the diamond. You should be ashamed of yourself for allowing this to be written and published.
I am a Giants fan, too. I grew up in the Mission and grew up with many Latino kids who helped me learn their language. We watched the Giants on television. They won the World Series in 1985. When I was a kid, I watched the Dodgers on the radio. When I was a youth minister, I preached a sermon about the Latino who played for the Dodgers and the Latinos who played for the Giants. I wanted to make that connection to the Latino that I knew. I was a kid and I grew up and the only connection I could make for all my family was that we grew up in the Mission, and it was the first time in my life that I could speak to my mother in the language that I spoke. I couldn’t make the connection that would make my family feel like Latinos or black people, and I’m sure in this article my family is written about as if they were all Mexican as well.
It really makes me sad that you portrayed a Latino as a manly, heroic Latino that played for the